Time is running out to enter Discover the Origin’s* Best Delicatessen Masterclass Competition. The competition, run in conjunction with Speciality Food Magazine, is encouraging the nation’s delis to educate their customers on where food comes from and how best to enjoy it by holding masterclasses on the PDO (Protected Designation of Origin) products Parma Ham and Parmigiano-Reggiano cheese.

Apply now for your free point of sale kit and your chance to win an all expenses paid, 10-day trip for two to Parma, Burgundy and the Douro Valley. The award ceremony will take place at the Speciality and Fine Food Fair, London in September and the winning deli will also feature in a full page spread in the Magazine. This offers a unique opportunity to gain serious exposure for your business.

“With more people than ever wanting to know where their food comes Discover the Origin’s Best Delicatessen Masterclass competition is a great opportunity for delicatessens to stand out from the supermarkets whilst offering added value to the customer”, said Paolo Tramelli, Marketing Director, Consortium of Prosciutto di Parma.

For your chance to win, register via the Speciality Magazine website and Discover the Origin will send you a free point of sale kit. Alternatively register your interest at www.discovertheorigin.co.uk. Decorate your delicatessen, hold masterclasses and submit your entry form. Simple!