Unfortunately, it is often vital to take a step back from the everyday hubbub of running a business and look longer term. As we all know, chocolate sales are very seasonal, where all shops should look to ‘make hay’ from Christmas through to Easter, with Valentines and Mothers Day squeezed beautifully in between.
However, it is what shops do outside of these periods that often truly defines how successful they are. After all, you can make as much hay as you like but leave it in the rain and all your hard work is ruined.
So, what do people want in the summer? While chocolate is always purchased many want something more refreshing or lighter. Tourists are about and have money to spend on novelties and a few treats for themselves rather than buying a box to take home, which may melt in the car. So what can you do?
It is a fact that traditional ‘pre-packed’ chocolate does not sell as well during the hotter months, and while our summers often leave a lot to be desired, this cannot be ignored. It is still important to keep your identity and as a specialist chocolate shop it is important to keep the basis of who you are, loose chocolates sell the year through and will stay fresh in a correctly maintained cabinet. Just consider running any ‘back stock’ low and use the benefits of House of Sarunds’ next day delivery, remember our warehouses are fully temperature and humidity controlled.
Chocolate novelties continue to sell, items such as lollies and chocolates shaped as animals will always entice the kids. If you are situated by the sea why not try lollies shaped like lighthouses or yachts to catch the tourists.
Chocolate creams are a real summer refresher; orange, lemon, and peppermint creams allow you to keep the chocolate theme while also ticking the summer boxes.
Consider stocking confectionery other than just chocolate, try swapping some of your stock to lines that sell during the summer; jellies, liquorice, mallows, Turkish delight and candy. Lines such as fruit jellies and quality nougat and mallows will see the tills ticking over and branded candy products offer an easy sell.
Remember House of Sarunds offer a wide range of summer products and with all this preparation the only thing left to wait for is the British sun!
For over 25 years as a specialist importer and supplier of the finest Continental and British chocolates and confectionery, House of Sarunds was created with the mission of offering retailers a wider range of continental confectionery of the best quality at better prices than had ever been available before. The company offers a wide range of sugar free, organic and Fair Trade products as well as a comprehensive and unique range of high quality products. Today, the House of Sarunds team continues to work tirelessly to provide the impeccable service and high quality confectionery their customers deserve. Own and private label products are also available.