Belton Farm introduces new range to US market

Belton Farm has launched its new look range alongside its Red and White Fox brands in the US by showcasing the products at the Winter Fancy Food Show 2018 in San Francisco

The family-run Shropshire business, working alongside UK partners Coombe Castle International, has joined forces with the Atalanta Corporation to deliver its award-winning range of classic, contemporary and vat-made British cheese to consumers stateside.

Atalanta is the largest privately-held food importer in the US, specialising in cheese, charcuterie, deli meat, grocery and seafood from around the world. The company recently acquired ANCO, which was one of the largest speciality cheese importers in the US.

Justin Beckett, managing director of Belton Farm said, "We have worked with our UK partner Coombe Castle International for 25 years, and we're now very much look forward to working alongside the team at Atalanta. Together I believe we have the expertise and experience to develop and grow in an ever-expanding market as Atalanta has the versatility to meet the requirements of every market, from commodity to speciality.”

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