British gourmet food and drink products to be showcased in Hong Kong

Gourmet popcorn producer Joe & Seph’s is set to head to Hong Kong this March as part of a select band of businesses showcasing the best of UK industrial and creative excellence to Asian companies

The GREAT Festival of Innovation, a four-day festival organised by the UK’s Department for International Trade, intends to champion the UK as one of the world’s best places to visit, study, invest in and do business. The festival, taking place from 21st until 24th March, focuses on how innovation will change the way we work in the years to come.

Key speakers include leaders of globally recognised businesses, major sports events, cultural institutions and academic establishments.

During the festival, which forms part of the Government’s GREAT Britain campaign, the audience will have the opportunity to meet fellow business leaders from across Asia to discuss possible future trading and investment opportunities.

Adam Sopher, co-founder and director said, "We’re so proud to have grown sales of our gourmet popcorn in the UK so quickly since we launched in 2010, and even better to have been awarded 34 Great Taste Awards! Our experience so far shows that consumers are always open to trying something different and premium - we’re excited to now be heading out to Hong Kong to share our popcorn with the Asian market.”

More than 60 panel sessions, speaker events and interactive masterclasses will examine how businesses can make the most of new ideas, technologies and markets. The festival celebrates existing links between UK and Asia, and promotes enhanced collaboration in the areas of trade, education, media and government.

The Great Festival of Innovation Hong Kong will be the third of its kind, following successful events in Istanbul in 2014 and Shanghai in 2015. Its vision is to create long-term partnerships that drive the future of free trade between the UK and Asia.

The GREAT Britain campaign is currently active in 144 countries and is stated to have already delivered £2.7bn in economic benefits for the UK.

Several hundred invited delegates will attend the Hong Kong event, which takes place at the Asia Society Hong Kong Centre and will feature more than 60 panels and events over its four days.

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