Consumer Shopping Behaviour Altered For Good
Posted by Carolyn Wilson on
Nearly 30% of shoppers remain loyal to their trusted brands despite the downturn, with a fifth saying their cooking and overall food experience has improved as a direct consequence of the recession.
“Shoppers are planning their meals, cooking from scratch, buying own-label goods, spending more time choosing what they buy, cutting down on waste and growing their own food more than ever before,” says Ben Miller, head of online research at IGD.
The findings were endorsed by a similar report, published earlier this month by global information provider, Experian. Over 75% of shoppers are more aware of price and customer service than they were a year ago, with over 50% switching shops due to poor in-store experiences.
Value for money is increasingly important. Nearly 30% of consumers search for the best deals before buying and a further 25% invest more time in choosing what to buy.
Both reports acknowledge the consequences of the downturn will be evident long after the recession is over, but maintain that the positive changes in consumer behaviour will continue to benefit consumers and retailers alike.
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