Cornish Farmer Wins Battle with Tesco

A Padstow farmer has forced his local Tesco to remove a sign claiming its meat was supplied by a local butcher

Matt Watson Smyth, who runs the Padstow Farm Shop with his family, is the only local butcher in the area, and does not supply the supermarket.

The sign claimed that the meat was 100% British and supplied by the store's butcher.

Mr Smyth said, “There is no butcher in the shop and my main gripe is that they were misleading customers and moving them away from my shop. [When I told them] they looked at me like I was mad and they said a manager would ring. I went in and said I'm not joking, take it down.”

A spokesperson from Tesco commented, “A sign was put up in our Padstow store in error. As soon as we discovered this, the sign was changed. We are a proud supporter of local suppliers and our dedicated local sourcing team works to ensure our customers can choose from the best local produce from the South West.”