07 July 2014, 17:12 PM
  • The Reading-based fine food distributor has updated its product portfolio to include new, high quality seasonal products
Cotswold Fayre Releases Christmas Catalogue

Ashton Marriott, marketing manager said, “A total of 450 new lines have been added to the Christmas catalogue, from the more traditional items such as panettones, mince pies and mulling syrup to gifts sets, and many more ‘presents for men’.

“One of the most important factors when selecting products for inclusion in the catalogue was packaging. At this time of year, retailers like to incorporate large and attractive Christmas displays and so we have selected a range of eye catching products that is sure to look great on display, including some giant beer and cider bottles.”

The release follows Cotswold Fayre’s announcement that it has overhauled its IT system to support a predicted boom in sales of festive products.

Paul Hargreaves, managing director said, “Many of our customers are reporting an increase in business and we have seen a 25% increase in revenue this year. Larger independent retailers are also looking to have their Christmas orders delivered in earlier than in previous years in order to maximise this key selling period.

“Our sales team are out with customers five days a week at present and this will continue with orders coming in thick and fast between now and September.

“The months leading up to Christmas are our busiest in the year and in the past our resources have been stretched. This new system will increase our efficiency dramatically and help this busy period run much more smoothly.”

Cotswold Fayre’s Christmas catalogue can be ordered via 08456 121201 or downloaded via www.cotswold-fayre.co.uk.