Dame Kelly Holmes Backs Artisan Baking
Posted by Louise Miles on
The event which promotes the specialist traditional skills that have been practised by craft bakers for generations is run by the National Association of Master Bakers (NAMB)
Backed by a national media campaign this event gives the opportunity for independent craft bakers to raise their profile and showcase their skills in baking for the local community.
The idea is to engage all age groups and encourage their appreciation of the many benefits of having a local baker who bakes fresh products right in the heart of the community through in-store tastings, special promotions and school competitions organized by members of NAMB.
Craft bakers are encouraged to make the commitment by signing up to National Craft Bakers' Week 2011and start planning early for the event in order to make it bigger and better than last year.
This year National Craft Bakers’ Week will be backed by a national promotional campaign, professionally produced point of sale materials to help promote the event and spearheaded by double Olympic champion Dame Kelly Holmes who has inspired so many with her grit and determination to be a winner.
Dame Kelly Holmes reported, “I believe wholeheartedly in championing activity within local communities, whether that’s via sport or by supporting local businesses.
A healthy and busy central hub is essential to the wellbeing of all. My local baker, for example, sells wonderful tasty products that I simply can’t do without. We should all make a conscious effort during this year’s National Craft Bakers’ Week to visit our local baker.”
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