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Get your free copy21 January 2015, 10:40 AM
- This Fairtrade Fortnight, running 23rd February to 8th March to raise awareness of the benefits of buying Fairtrade, ethical chocolate producer Divine will be touring the south of the UK in a retro food van
Travelling to London, Brighton and Bristol, the van will be showcasing and selling the company’s new Dark Chocolate Caramel bar, attending events and visiting suppliers.
Leaflets will be handed out with a map highlighting local Divine stockists; consumers will be asked to visit each site during Fairtrade Fortnight, at which they will find a clue. Once all sites have been visited and clues collected, people taking part will be entered into their city’s prize draw to win a hamper of chocolate.
Wendy Rowan, National Account Manager at Divine Chocolate said, “The Chocolate Trail will give people the chance to not only discover new places to buy Divine and other Fairtrade goods, but promotes the independent retailers in their city who will be there long after Fairtrade Fortnight when our van has headed home.”
Image courtesy of Simon Rawls.
