As the deadline closing date of 30th September fast approaches for entries from speciality food and drink retailers from across the UK and Northern Ireland, the organisers have announced some of the prizes the overall Farm Shop & Deli Awards’ 2018 Retailer of the Year can win
Through the extensive marketing and social media campaigns run during the entry stage, entrants to the 2018 Awards can benefit from exposure to over 14,000 viewers to the awards' website, Twitter and Facebook pages - which increases through the finalist and then the winners stages.
In addition to the extensive coverage, Farm Shop & Deli Awards has announced that its Retailer of the Year winner will also receive a two-page ‘Spotlight’ feature in The Grocer publication. As media partner to the awards, The Grocer is a multi-award winning weekly magazine for the food and drink retail sector. The Grocer caters to the entire industry, from directors of the large multiples to independent retailers, enjoying strong readership among growers, food processors and manufacturers, as well as key opinion formers and the national media.
The winner will also receive a personalised social media workshop, from food-specialist agency Digital Blonde. The session will be run by Digital Blonde’s founder Karen Fewell, who also heads up The Food Marketing School. The specially designed session will cover all social media channels and recent updates to these, identifying opportunities and ensuring the winners are making the most of them. In this bespoke workshop, they will review current activity and discuss tactics to help reach their target audience.
The time with Digital Blonde will even include how to incorporate psychology into marketing and social media communications. Winners will come away with an enhanced understanding of consumer decision making, and how to use these insights to drive footfall and increase sales.
The Farm Shop & Deli Awards will also promote the finalists and winners online and through press activity, as well as providing them will the tools to promote their achievements with their local press and customers.
Candice Fonseca, owner of Delifonseca, Food Hall of the Year winner said, “The awards help to promote businesses like ours, so it is important to be involved. Also, aside from the huge amount of free marketing and publicity to tap into, the awards provide novel ways to interact with customers - encouraging them to vote is always a fun ‘competition’ between staff!”
There is still time for specialist retailers to enter the awards before the 30th September deadline at farmshopanddelishow.co.uk/awards