FARMA Announces Management and Leadership for Farm Retailing Course

Designed to build the skills and confidence necessary in farm shop management, the course is aimed at farm shop owners, managers, team leaders and those looking to progress into a management role.

The six-day course will cover communication styles and skills for efficient operations, leadership, motivating the team, marketing fundamentals and communication, managing a customer service strategy, benchmarking performance, time management, procurement and waste management, delegation and empowerment, financial aspects of management (in the context of efficiencies), and setting objectives to manage productivity (inspiring a ‘can do if’ mentality).

The course will be run in two groups: North England, Wales and Scotland (Group 1), and South of England and Wales (Group 2). Group 1 courses will run 14th-15th September, 12th-13th October and 3rd-4th November, and Group 2 courses will run 21st-22nd September, 19th-20th October and 9th-10th November.

“This course would be ideal for anyone who’s new to management, taking on a new farm shop or wanting to brush up on their management skills. Over the six days attendees will grow a strong support group of people in a similar position, and we’ll be using real-life case studies – their actual farm shops – so they can learn how to adapt the skills they’re learning to suit their business.

“Carolyn Leggett, a management trainer in the food industry, will be focusing on the core skills of management as well as the technical side of things – we’ll be looking at personality profiling, recruitment and team management, allowing attendees to discover how they as a person can influence those areas of business more effectively.

“A lot of people have experience of these things, but this event is for those who’d like to build the confidence to bring that out. It’s important that they’re being offered someone to turn to who can offer valuable, tailored advice.”