FARMA Takes 2017 Conference to Bristol

FARMA, the trade body representing over 300 farm retailers across the UK, will host its next annual conference at The Grand Hotel in Bristol from 26th to 28th February

This year’s event looks to the future with optimism and aims to cover how farmers can understand how changes - such as the implications of Brexit and a younger consumer profile - can impact on their business.

The FARMA conference kicks off by exploring Bristol’s food scene with a ‘movable feast’, where 150 participants will be taken on a tour showcasing some of the region's best farm shops and local retailers.

There will also be an advice session for those new to the sector or who wish to build a network or create a business plan.

Michael Mack, managing agent of FARMA said, “The aim is to give those attending inspiration and ideas about how their farm retail businesses can flourish. It is a hugely rewarding sector emulated by supermarkets, garden centres and artisan food businesses across the UK. To maintain this reputation and stay ahead of the game, it’s vital to plan a path through the challenges ahead.”

Expert speakers will explore such topics as people, politics and leadership, starting the proceedings with an in-depth look at young consumers. The opening session will ask how well retailers understand young people, whether as customers or staff members.

Dr Paul Redmond of Manchester University and Nikhil Acharya from culture marketing agency Inkling will be discussing attitudes, desires, hopes and fears – and how farm shops can capitalise on a growing wish for authenticity and strong brand ethics to grow sales and attract new talent.

Best-selling author and regular Radio 5 Live contributor, Paul McGee, will bring the event to a conclusion with a session on leading businesses through change.

The conference also includes a butchery competition with AHDB, cookery demonstrations from Taste of Game, workshops on merchandising hosted by The Guild of Fine Food and more.

Those interested in attending the conference can find out more at FARMA.org.uk

Download SF on your device now! Available at Amazon Get it on Google play Download on the App Store

Directory

Source your
suppliers on our nationwide database

Find on map:

map

Want more from Speciality Food?

Subscribe to
our weekly
newsletter today!

Sign up here

 
Hida Beef: Where Skill Meets Tradition

Hida Beef: Where Skill Meets Tradition

If you're looking for fine Wagyu beef with a story, look no further than the beef produced in the…

» read full article
Follow us @specialityfood

Copyright © 2017 Aceville Publications LtdAceville Publications Ltd is a company registered in England and Wales with the registration number 04109672.
Registered Office Address: 82c East Hill, Colchester, Essex, CO1 2QW

Subs