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Get your free copy19 April 2016, 11:29 AM
- Premium frozen food specialists, field fare have announced a rebrand of its logo, freezers and packaging
Launching at Farm Shop & Deli, the new look is modern and vibrant in order to strengthen the brand’s premium position within the frozen food market.
The rebrand consists of an updated brand logo, redesigned packaging for its pre-packed range and new branding for its freezers – including header boards for fruit, vegetables, ready meals, savouries and patisserie.
The new branding will be rolled out to field fare stockists over the coming months.
Karen Deans, MD of field fare said, “We were keen to modernise the field fare brand whilst maintaining our roots and brand identity. Quality is always at the heart of everything we do here at field fare and we believe our refreshed brand image has significantly improved the communication of our premium positioning and given us a more impactful brand presence in-store.
Brian and Jane Down from Udder Farm Shop said, “We are really looking forward to being one of the first to get the newly designed field fare freezers in-store. Their clear colour differentiation for different product types, key brand messages and fabulous food photography will make the shopping experience much easier for consumers and will undoubtedly attract more shoppers and increase sales.”
