Food and Drink Wales Launches Retailer Support Toolkit

The Welsh government has released a new information pack to help UK retailers promote Welsh food and drink ahead of St David’s Day on 1st March

Named ‘This is a Celebration. This is Wales’, the toolkit aims to provide retailers - from multiples and major stores to smaller enterprises and farm shops - with the resources and ideas to promote Welsh food and drink in their shops, while increasing footfall and boosting sales, states Food and Drink Wales.

The toolkit features marketing support, including POS materials, posters, postcards and tote bag designs that can be downloaded free of charge from the Food and Drink Wales website.

The pack also includes information on how retailers can make the most out of the campaign and the benefits it can bring, along with details about St David, recipes and Welsh food facts.

Andy Richardson, chair of the Food and Drink Industry Board said, “The toolkit will help retailers with ideas and suggestions on how they can promote Welsh food and drink in their store, to help increase sales, leading up to and during St David’s Day. It will give retailers much easier access to the tools that best suit their store’s needs as they prepare once again to showcase the very best of Welsh food and drink.”

Lesley Griffiths, cabinet secretary for the Environment and Rural Affairs said,"Working with retailers is a key part of our Action Plan to grow our industry and it is important that they see St David’s Day celebrations as a fantastic opportunity to not only increase footfall but to demonstrate to their customers that Welsh food and drink is world-leading in quality."

Retailers can access the toolkit via gov.wales/foodanddrinkwales

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