Food Ethics Are High On The Agenda

Posted by Nicola Mallett on 09/06/2008

IGD's Ethical Shopping in Europe report revealed that 41% of Brits take at least one ethical issue into consideration when buying food goods, Meatinfo.co.uk reports. Furthermore, shoppers in the UK are more likely than their European counterparts to purchase fair trade and free-range products.

Speaking at the firm's Global Retailing conference, chief executive, Joanne Denney-Finch, stated that Brits are influenced by a "wide range" of ethical concerns. "There is immense growth potential for brands that can develop and emphasise ethical credentials and tailor them to local markets at the appropriate time," she said.

Ms Denney-Finch added that food companies who want to taste success in the future should combine new product developments with sustainable practices.