Impressive sales growth across every channel, fuelled by a significant rise in domestic custom at its flagship store, has propelled Fortnum & Mason to a record trading performance over the Christmas period
In the five-week period ending 31 December, Fortnum's like-for-like sales were up 13 per cent. This builds on last year's record sales figure, and was underpinned by strong performances at the stores in Piccadilly, St Pancras International and Heathrow Terminal 5 as well as positive online growth.
Ewan Venters, CEO of Fortnum & Mason said, "Of course we are pleased by the continuing growth across all channels but we take great pride in the fact that at a time when the high street is under pressure, our stores, restaurants, bars and quality products are being enjoyed by our domestic customers more than ever.”
In the month of December, 77 per cent of all sales in Piccadilly were from domestic customers. Venters continued, "This tells us that the high quality of customer experience we deliver in-store, and for which Fortnum’s is justly famous, is a big attraction for our customers, and is of course a reason to shop with us all year round."
This record sales figure was underpinned by online sales, which were up 23 per cent on the same period last year.
“In a climate of financial uncertainty, these are very encouraging results." said Venters. "Our excellent Christmas performance is a reflection of the focus we have on our customers and is testament to the enduring appeal of great products and service."