Healthy Living Awards Launched

Brands and products will be rewarded for assisting consumers to make healthier decisions, whether by promoting healthy versions of otherwise unhealthy foods via responsible packaging, sustainably increasing consumers’ fitness levels, or by boosting consumers’ general wellbeing.

The awards will be split into three categories: Food & Nutrition, Fitness and Image & Wellbeing, and will provide consumers with a scientifically-based accreditation they can trust.

“Having launched a holistic well-being and diet-free weight-loss site for women, I felt that there was a need to recognise companies who help consumers to lead a healthier life by supplying better food and product choices. For this reason I have launched the Vavista Awards – to promote companies which can demonstrate that their products offer consumer benefits in terms of health, well being and, ultimately, happy living. We understand that category leaders might represent a ‘better’ choice through completely different values which is why the Vavista Awards do not have winners and runners up but instead judge products on their own particular merits.

“I have selected a wide panel of judges who are in tune with our ethos: experts and pioneers in their field who promote well-being through better choices within their own work-place. Products which achieve top ratings will be considered for feature on our consumer site so, by being involved, companies can showcase their products to a highly relevant audience and add objective credibility to their market position on healthy living.”

www.vavista-awards.com