How To: Sell Festive Drinks

What drinks fly off shelves of farm shops during Christmas? Catherine Smith, owner of Foxholes Farm Shop, tells us what her customers are currently thirsty for

WHAT ARE THE ESSENTIAL DRINKS TO CARRY AT CHRISTMAS?
Our most popular lines are local gin, whisky and non-alcoholic mulled fruit wines.

HAVE YOU NOTICED ANY CHANGES IN DEMAND IN RECENT YEARS?
The gin market has been very popular and it’s nice to see so many artisan producers popping up – lots of them are local, too.

WHAT DOES FOXHOLES DO TO OFFER SOMETHING DIFFERENT FROM THE MULTIPLES?
Our farm shop plays a large part in the local community, so it is important to give our customers first class customer service. At Christmas we great all of our customers with a warm glass of mulled wine and they get to try before they buy. I also make sure every Christmas order is handed out to our customers by myself so I can personally say thank you for their loyalty and their custom.

HOW DOES YOUR FOOD STOCK ENCOURAGE DRINK SALES?
As a beef farm, our food stock enables us to promote different food with different types of wine and beer. Our butchers are happy to give advice on how to cook different types of meat and which wines are perfectly matched to our meats from our lovely selection of local and regional wines.

HOW CAN CHRISTMAS DRINKS BE USED TO DRIVE SALES OF OTHER ITEMS?
We sell lots of bespoke hampers not only at Christmas but all year round – these make perfect gifts and increase sales.

Download SF on your device now! Available at Amazon Get it on Google play Download on the App Store

Directory

Source your
suppliers on our nationwide database

Find on map:

map

Want more from Speciality Food?

Subscribe to
our weekly
newsletter today!

Sign up here

 
Country Puddings

Country Puddings

Country Puddings began life in a farmhouse kitchen when David Mallinson said to his wife Lynne “You…

» read full article
Follow us @specialityfood

Copyright © 2017 Aceville Publications LtdAceville Publications Ltd is a company registered in England and Wales with the registration number 04109672.
Registered Office Address: 82c East Hill, Colchester, Essex, CO1 2QW

Subs