Local Food Sales Rocket For Asda

Posted by Louise Miles on 24/06/2011

Since 2001 Asda made a bid to up the number of local products it sells, and now stocks over 6,000 local products in partnership with more than 600 suppliers in all of its 400 stores.

CJ Antal-Smith, category director on emerging markets, said: “We’re really proud that we’ve built our local business from a standing start to a £1 billion success story. And we’re not stopping there; looking ahead our plans are more than ambitious.

“We’re working with the some of the smallest UK suppliers to give them the opportunity to grow their business, and at the same time increase the amount of local and ethnic products available to our customers – proving that big stores can do local in a big way.”

The next stage of the plan is to reach a £500 million annual sales target by 2013.