London Market Gains Global Recognition
Posted by Tom Shingler on
The market received the award for its local food project, started in 2009, which encourages businesses to sell more regional produce.
In 2007, 30% of the market's wholesalers sold no local food, but thanks to the initiative this was successfully reduced to six percent by 2010.
Helen Evans, head of communications for the market, said, “Unfortunately we were unable to go to China to pick up the trophy in person, but we were obviously delighted to receive the award.
“We have been working to build closer links with local growers since 2007 and the volume of UK grown produce going through New Covent Garden Market into the food service has grown substantially in that time.”
The market submitted an entry for its achievements after they learned the theme for the awards would be 'excellence in developing the link between the market and local producers'.
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