Scottish food and drink companies are to receive help to maximise their competitive advantage and economic opportunity
The Food and Drink 2014 Action Plan aims to develop the capability and capacity of Scottish producers to ensure they are able to supply the events sector in Scotland and encourage deeper engagement with foodservice operators and events sectors.
Recent research estimates that in addition to the £24 million food and drink revenue expected from visitors to Scotland during 2012, food and drink companies will see £33 million in 2014 when Scotland hosts the Commonwealth Games, Ryder Cup and Homecoming Scotland.
Richard Lochhead, cabinet secretary for rural affairs, said, “Scotland produces a fantastic array of food and drink products and the key international events we are hosting over the next couple of years including the Commonwealth Games and Ryder Cup in 2014 provide an excellent and unprecedented opportunity to promote our prime, quality produce to a huge audience.
“The 2014 Action Plan will help ensure Scotland’s food and drink industry capitalises on the substantial economic opportunity the events will offer through liaison with major food operators and suppliers. This end result will hopefully be that the cream of our spectacular produce is recognised and enjoyed by many,” he added.