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Get your free copy12 December 2016, 14:27 PM
- Despite Black Friday sales, footfall in November was 1 per cent down on a year ago, a deepening of 0.9 per cent fall in October
Information gathered for the British Retail Consortium-Springboard Footfall Monitor for November 2016 shows that high street footfall dropped for the third consecutive month, with the 0.7 per cent fall a further drop on the 0.4 per cent fall in October.
Shopping centres saw the largest decline with footfall down 2.3 per cent on the previous month.
Helen Dickinson, chief executive of the British Retail Consortium said, “The drop in footfall we saw across the UK in October deepened in November, with shopper numbers falling 1 per cent over the previous year compared to October’s fall of 0.4 per cent.
“As we saw in the sales data, Black Friday did little to impact the overall monthly trend in footfall. Whilst the event clearly attracted shoppers to stores, it was retailers’ online offerings who were the real winner, with shoppers for non-food items spending more than one in four pounds online, setting a new record for online share.
“It’s clear that the browser is rapidly replacing the high street as the venue of choice to hunt down a bargain. With that trend set to continue, the role of physical stores - still an enormously important part of retail - is shifting and retailers are having to re-engineer and reinvent their real estate to work seamlessly with their digital presence.”
