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Get your free copy15 December 2016, 07:02 AM
- Premium own-label ranges performed strongly in the 12 weeks up to 4 December, with sales up 13 per cent compared to last year
Figures from Kantar Worldpanel reveals that 88 per cent of consumers now purchased items from supermarket premium own-label ranges.
Sales of premium products accounted for 6.3 per cent of own-label purchases, ahead of the 5.7 per cent in 2015.
Fraser McKevitt, head of retail and consumer insight at Kantar Worldpanel said, “Over Christmas it’s likely that premium lines will record their highest ever sales figures as even more shoppers trade up to treat their loved ones.
“Despite widespread anticipation of higher prices shoppers are yet to feel the pinch of rising inflation, with a typical basket of everyday groceries 0.1 per cent cheaper than this time last year. However, some categories are beginning to see prices increase, with fresh fish up 5.3 per cent year-on-year, chilled ready meals up 2.3 per cent and beer up 2.1 per cent.”
