Promising Easter Predicted for Retailers

10 April 2017, 06:54 AM
  • UK highstreets are expected to see an 8.8 per cent rise in footfall over the Easter weekend, according to the latest footfall forecast from retail analyst Springboard
Promising Easter Predicted for Retailers

Warm weather and close proximity to March’s payday are contributing factors as to why retailers are forecasted to experience a boost in high street spending over the Easter bank holiday weekend.

Springboard also noted that footfall was up by 1.2 per cent in March, year on year, bringing an end to a six-month decline, with data indicating that shoppers are preferring evening spending trips and dining out.

The analyst stated that historically 10 per cent of sales over Easter are from food outlets, however this year it expects this figure to be around 15 per cent.

Diane Wehrle, marketing and insights director at Springboard Research said, “Last year Easter took place on 25th March, a few days in advance of national payday for many shoppers. This combined with poor weather conditions, impacted footfall, which declined across retail destinations from Easter Saturday onwards.

“Mild spring weather is forecast for this Easter, which falls after the national payday. This strongly indicates that more shoppers will visit retail destinations over the weekend compared with last year; on Good Friday last year.”

more like this