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Get your free copy17 September 2014, 16:36 PM
- Richard Brooks, CEO of internationally accredited translation experts K-International, shares his advice following one of the latest EU food directives aiming to improve the obesity issues across Europe
“There will be no margin for translation errors within the new legislation as the mandatory labelling obligations for allergens, sugar, fat content, saturates, energy, carbohydrate, salt etc could all have health implications if not 100% accurate.
“The Food Information Regulation (FIR) comes in to force at the end of December this year, 2014, abolishing confusing and inconsistent labels – food retailers will be required to adopt a unified system that makes it simple for the consumer to read exactly what is in packaged foods.
“The biggest challenge for food retailers, whether they decide simply to adjust their packaging to reflect the FIR or use the opportunity to rebrand entirely, will be to ensure that all of their supplier and packaging company’s labels are compliant with the FIR in every language and each EU country in which their products are sold.”
