Sally Jackson, from The Pink Pig Farm in Holme, was chosen as the Face of British Food Fortnight 2011 by writer and much-loved friend of the countryside, Jilly Cooper. Ms Jackson will appear on the homepage of the event's website in the build-up to the promotion, which runs from September 17th to October 2nd.
The organisers originally launched a competition last year to find an individual who symbolised the best characteristics of British food and farming; these included wholesomeness, hard work, reliability, integrity and a sense of tradition.
Commenting on her choice, Ms Cooper said: “The finalists were a marvellous bunch of people but I have to say that I fell in love with Sally Jackson. She has such a lovely warm-looking face and I was so impressed by the number of things that she does with her Pink Pig farm.
“It is fantastic that she has invited 1,500 school children to her farm because children are the future and it is so important for them to realise the wonders and importance of the countryside and the farming world,” she adds.
Ms Jackson said: “It is wonderful for my family and all my team to win this recognition for their hard work promoting local, British food.”
Alexia Robinson, organiser of the event, said: “British Food Fortnight is the biggest consumer promotion of this country's food and, with its plans to run alongside the Olympics next year, is entering its most exciting phase.
“Finding the perfect face to front it is more important than ever and in Sally Jackson we have found someone who epitomises everything that the promotion is about,” she adds.