The 2017 edition of the Speciality & Fine Food Fair will be scaled down by 20 per cent from last year in order to underline the intimacy that the show is known for, says Kara Bowen, event manager at Fresh Montgomery
Announced today at IFE at ExCel London, the decision to limit the size of the show was taken after receiving feedback from last year's exhibitors.
The curation process will also be focused on showcasing an array of "new and diverse producers", to ensure that visitor attractions are refreshed. The layout of the event will be changed to ensure "improved visitor flow", while the Speciality Chocolate Fair will be amalgamated into the main event via a Chocolate Trail section.
Kara announced the implementation of a new contemporary design for Speciality & Fine Food Fair 2017, taking place from 3rd - 5th September at the London Olympia.
Ambassadors of the fair announced so far include the Guild of Fine Food's John Farrand, chef Steve Walpole, Cotswold Fayre's Paul Hargreaves and chocolatier Will Torrent, with more to be revealed in due course.
Paul Hargreaves, chief executive of Cotswold Fayre said, "When new suppliers join Cotswold Fayre we always recommend that they sign up to exhibit at the Speciality & Fine Food Fair as it's such a valuable hub for our industry. These changes will ensure that the fair remains a focal point in the speciality food calendar, and continues to cater for our niche sector."