Pipers Crisps has announced that it will be supporting village cricket through sponsorship of the National Village Cup, a competition open to village teams across the British Isles that has been a part of the cricketing calendar since 1972
To celebrate, the crisp brand is giving consumers the chance to win a Pipers Crisps branded deckchair, via an on-pack promotion.
From 1st April 2017, there will be 100 surprise cards included in random packs featuring the promotional labeling. If consumers find a card, they will be able to swap it for a Pipers deckchair.
For retailers, foodservice outlets, pubs and bars, the on-pack promotion will be supported by social media activity and PoS materials, including counter-top display units and beer mats.
Alongside the competition, Pipers is also supporting local communities and looking for the people who make a difference to them through organising activities like cricket teas. The events do not need to be just cricket-related, and can include helping at the local fair, organising litter-picking or doing any one of the hundreds of small tasks that make local communities tick.
Pipers Crisps is asking consumers to thank their 'Community Team Player' by nominating them on the Pipers’ Facebook page, on Instagram or on Twitter using #pipersheroes.
Alex Albone, founder of Pipers Crisps said, “We’re proud to support village cricket, and local communities, through sponsorship of the National Village Cup. This fantastic competition supports and promotes the game which brings pleasure to so many people throughout the year. It’s a perfect fit for Pipers, as our crisps are all about provenance, local sourcing and supporting local community spirit in all its guises.
"Our crisps feature in the focal point of many communities - in the local pub and the village shop - so it feels natural to become involved in village cricket, the game that brings communities together. Recognising and thanking the people, often the unsung heroes, that make these communities tick is something we’re proud to support."