The B2B relationship of Simply Good Food TV and The Food Marketing Expert has entered into a new collaborative partnership, with The Food Marketing Expert announcing investment in Simply Good Food TV
The companies believe that it will further enhance the growth of both businesses and their respective clients.
Simply Good Food TV has seen rapid growth since its launch just under two years ago, and is on track to have generated over 1 million users of the platform by the end of 2017.
The Food Marketing Expert, lead by Vhari Russell, started in 2012 as a sales, marketing and PR agency.
Vhari Russell, managing director of The Food Marketing Expert said, “We are delighted to have invested in Simply Good Food TV. It’s a natural partnership that will really help grow our customers' businesses, increasing their sales and brand awareness. Fresh and versatile content is a key factor in growth, as you can drive usage of the products and in turn increase sales."
Peter Sidwell, founder of Simply Good Food TV said, “I am thrilled to be establishing a new collaborative working relationship with The Food Marketing Expert. By working together, we are offering brands and chefs a one-stop professional solution in this complex digital marketing age.