Condiment maker Tracklements is giving away giant display teddy bears with orders of its Fresh Chilli Jam
Aiming to capitalse on the sales opportunities that Valentine's Day brings, Tracklements is offering the display teddy bears to independent retailers as a method to create consumer engagement with an eye-catching display.
With every order of 12 cases of 250g Fresh Chilli Jam, retailers will receive a 120cm tall 'Chilli Charlie' bear as a free point of sale. Orders of six cases of the jam will be accompanied by a smaller 60cm version. The promotion is only available while stocks of the bears last.
Guy Tullberg, managing director of Tracklements said, "This is a charming and motivating way to engage with shoppers and increase sales. We know that giveaways which create merchandising opportunities for retailers work really well for them, so we're confident this will appeal. After all, who can resist a giant, cuddly toy?"