Wensleydale Unveils Festive Makeover

18 November 2015, 10:32 AM
  • The Wensleydale Creamery has revamped its packaging for the key Christmas period
Wensleydale Unveils Festive Makeover

Based at Hawes in the Yorkshire Dales, the creamery has added festive imagery of holly, red ribbon and sparkle to the packaging of its 320g and 200g cheeses.

The new packaging also includes serving suggestions to highlight the versatility of Wensleydale.

The creamery’s seasonal blended cheeses for this year include Yorkshire Wensleydale with Cranberries & Festive Spices, Yorkshire Wensleydale with Mince Pie, and Yorkshire Wensleydale with Orange & Champagne.

David Hartley, managing director of the Wensleydale Creamery said, “Whilst we see a large uplift at Christmas, we want to give our consumers extra ideas and inspiration for how to use and enjoy our special cheese.

“Yorkshire Wensleydale cheese is a firm family Christmas favourite and, along with our range of blended and premium cheeses, is the perfect addition to any festive cheeseboard, recipe, Christmas gift, and not forgetting the great tradition of eating it with Christmas cake.

“By investing in our winter packaging, we expect to further boost sales of our handcrafted cheeses, perfect for any occasion, this Christmas time.”

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