The Bay Tree’s Passion Fruit Curd Wins Four Great Taste Accolades

The curd has been awarded a three star Great Taste Award, Best Speciality from the South West, Ambient Product of the Year and been named one of the top 50 foods in Britain today.  It was described by the 2012 Great Taste judges as ‘delicious’ with a ‘perfect passion fruit flavour’.

Passion Fruit Curd was developed in 2010 in order to extend the existing range of great tasting curds.  It was developed to match the fruity flavour profiles of the existing curds as well as offering an innovative twist on the curd offering within the market place. 

The Bay Tree Director, Emma Macdonald said: “we knew ourselves what a wonderful product our Passion Fruit Curd is but to receive such high industry recognition for it is really wonderful.”

“Our NPD (new product development) team do a fantastic job of developing products with a depth and quality of flavour and these awards are testament to this” she added.

“To achieve a 3-star grading involves at least 25 experts unanimously agreeing that the product tastes divine,” said Guild of Fine Food chairman Bob Farrand.  “But to be included in the Top 50 Foods in Britain meant each one had to satisfy the discerning palates of a further 25 dedicated foodies.  These products all deliver the most extraordinary taste.”

Following The Bay Tree’s merger with Forest Products last year, Passion Fruit Curd is one of several products now available in a variety of jar formats; Bay Tree Gift Jar, Personalised Jar and Fully Bespoke Label.