Fancy a four-day tour of Parma, Italy? Inform and engage your customers with enticing PDO presentations – and you could be in with a chance of winning a trip that's bound to thrill any lover of fine foods...

The 'Discover the Origin Best Display Competition 2011' aims to encourage independent retailers from across the UK to improve their knowledge of products with a Protected Designation of Origin (PDO), Appellation d'Origine Contrôlée (AOC) or Denominazione di Origine Controllata (DOC).

To raise the standard of the competition, deli owners are able to sign up for free masterclasses being run by Juliet Harbutt throughout March 2011; and all entrants will be provided with free POS materials to promote Parma Ham, Parmigiano-Reggiano cheese, Burgundy wines, Douro Valley wines and Port.

This is your chance to show off your creative flair by dressing your specialist food store in a unique and innovative way; educating and informing your customers about these 'Discover the Origin' products.

The top two entries will be treated to a two night break in London, coinciding with the Real Food Festival in Earls Court, and the overall winner will be given a four-day tour to Parma - a befitting finale to the third year of the campaign, run in association with Speciality Food magazine.

Backed by the EU and part-financed by The Burgundy Wine Board (BIVB), The Port and Douro Wines Institute (IVDP) and the Parma Ham and Parmigiano-Reggiano Consortiums, it is designed to raise awareness of the importance of origin. Juliet Harbutt, renowned food expert and founder of the Great British Cheese Festival and British Cheese Awards, will be joined by award-winning food journalist, Fiona Beckett and the editor of Speciality Food magazine to judge the entries.

To be in with a chance of winning apply now for your free POS kit. Photo entries to be submitted and questionnaires completed by 15th April.