Discover the Origin Free Masterclasses

• Tuesday 25th June in Edinburgh 6-7:30pm
  The Royal College of Surgeons, Nicolson Street, Edinburgh, EH8 9DW
• Tuesday 16th July in Exeter 6-7:30pm
  The Rougemont Thistle Hotel, Queen Street, Exeter,EX4 3SP
• Wednesday 31st July in London 6-7:30pm
  The Westbury, Bond Street, Mayfair, London, W1S 2YF

As a restaurant chef, knowing and understanding ingredients is fundamental for the creation of a house special or taking traditional dishes and adding a house twist. An essential part of the cooking process goes far beyond matching flavours; there is a need to understand the traditions behind the produce, which become part of the visual sensual experience. And instrumental to Maître d’s and waiting staff when advising and guiding customers’ menu choose, are the nuances which make and complement the flavours. Even more elemental is the ability to pair wines which enhance the flavours of a dish. Discover the Origin Masterclasses can help you acquire the knowledge and expertise required to give your customers an enhanced dining experience.

Discover the Origin Masterclasses are being held in Birmingham, Manchester, Glasgow, Cardiff and London throughout February until September.

Confirmed dates, cities and speakers are:

• 11th June with Juliet Harbutt in Birmingham, 3:00pm - 5:00pm
  Malmaison, One Wharfside Street, Birmingham, B1 1RD
• 2nd July with Lindy Wildsmith in Manchester, 3:00pm - 5:00pm
  The Lowry Hotel, 50 Dearmans Place, Chapel Wharf, Manchester M3 5LH (Tel: +44 161 827 4000)
• 20th August with Lindy Wildsmith in Glasgow, 3:00pm - 5:00pm
  Blythes Wood Square Hotel, No.11 Blythswood Square, Glasgow, G2 4AD
• 3rd September at the Speciality & Fine Food Fair with Juliet Harbutt, 10:30am -12:30pm
  The Henley Suite, 1st Floor, Speciality & Fine Food Fair Olympia, London
• 11th September with Juliet Harbutt in Cardiff, 10:00am - 12:00pm
  Park Plaza Hotel, Greyfriars Road, Cardiff, CF10 3AL, Wales

Markets are saturated with artisan and specialised produce and often its expert knowledge on the origin, quality and potential of products which can set you apart from your competitors. Training your staff to communicate the importance of provenance and sourcing is crucial to sales success. Discover the Origin has tailored a specialised Masterclass to help further educate industry professionals on everything from storage and presentation to value when it comes to Parmigiano-Reggiano Cheese and Parma Ham.

Confirmed dates, cities and speakers are:

• The Importers/Distributors Trade Masterclass is in Cardiff on 16th April with Juliet Harbutt, 2:00pm - 4:00pm
  Park Plaza Hotel, Greyfriars Road, Cardiff, CF10 3AL, Wales