If you are a delicatessen owner, manager or employee and would like to learn more about the benefits of PDO products and the importance of serving your customers quality products from delimited areas with strong heritage, then these Masterclasses are for you.
Come experience these fine Italian products, learn more about the specific Parma provenance, the traditional production process and what makes each WHEEL OF CHEESE and LEG OF HAM so unique. These Masterclasses will provide you with all the theoretical and practical experience you need to help you explain and guide your customers in their purchases through the importance of provenance, heritage, tradition and excellence.
Discover the Origin Masterclasses will take place in London, Glasgow, Cardiff, Birmingham and Manchester from February until September 2012.
Confirmed dates, cities and speakers are:
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28th February with Juliet Harbutt in London, 1:30pm - 3:30pm
Westbury Hotel, Bond street, Mayfair, London, WIS 2YF
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26th March with Lindy Wildsmith in Glasgow, 1:30pm - 3:30pm
Blythes Wood Square Hotel, No.11 Blythswood Square, Glasgow, G2 4AD -
16th April with Juliet Harbutt in Cardiff, 2:00pm - 4:00pm
Park Plaza Hotel, Greyfriars Road, Cardiff, CF10 3AL, Wales -
16th April with Juliet Harbutt in Cardiff, 6:00pm - 8:00pm
Park Plaza Hotel, Greyfriars Road, Cardiff, CF10 3AL, Wales - 11th June with Juliet Harbutt in Birmingham, 6:00pm - 8:00pm
Malmaison, One Wharfside Street, Birmingham, B1 1RD - 2nd July with Lindy Wildsmith in Manchester, 6:00pm - 8:00pm
The Lowry, Pier 8, Salford Quays, Manchester, M50 3AZ
As a restaurant chef, knowing and understanding ingredients is fundamental for the creation of a house special or taking traditional dishes and adding a house twist. An essential part of the cooking process goes far beyond matching flavours; there is a need to understand the traditions behind the produce, which become part of the visual sensual experience. And instrumental to Maître d’s and waiting staff when advising and guiding customers’ menu choose, are the nuances which make and complement the flavours. Even more elemental is the ability to pair wines which enhance the flavours of a dish. Discover the Origin Masterclasses can help you acquire the knowledge and expertise required to give your customers an enhanced dining experience.
Discover the Origin Masterclasses are being held in Birmingham, Manchester, Glasgow, Cardiff and London throughout February until September.
Confirmed dates, cities and speakers are:
- 11th June with Juliet Harbutt in Birmingham, 3:00pm - 5:00pm
Malmaison, One Wharfside Street, Birmingham, B1 1RD - 2nd July with Lindy Wildsmith in Manchester, 3:00pm - 5:00pm
The Lowry, Pier 8, Salford Quays, Manchester, M50 3AZ - 20th August with Lindy Wildsmith in Glasgow, 3:00pm - 5:00pm
Blythes Wood Square Hotel, No.11 Blythswood Square, Glasgow, G2 4AD - 3rd September with Juliet Harbutt in London, 10:00am - 12:00pm
TBC, London - 11th September with Juliet Harbutt in Cardiff, 10:00am - 12:00pm
Park Plaza Hotel, Greyfriars Road, Cardiff, CF10 3AL, Wales
Markets are saturated with artisan and specialised produce and often its expert knowledge on the origin, quality and potential of products which can set you apart from your competitors. Training your staff to communicate the importance of provenance and sourcing is crucial to sales success. Discover the Origin has tailored a specialised Masterclass to help further educate industry professionals on everything from storage and presentation to value when it comes to Parmigiano-Reggiano Cheese and Parma Ham.
Confirmed dates, cities and speakers are:
- The Importers/Distributors Trade Masterclass is in Cardiff on 16th April with Juliet Harbutt, 2:00pm - 4:00pm
Park Plaza Hotel, Greyfriars Road, Cardiff, CF10 3AL, Wales
