To enter the competition you will need a FREE Point of Sale kit to dress your shop. Posters, shelf barkers, recipe cards, fact sheets and recipe books offer the chance to maximise sales of your PDO, AOC and DOC products. The materials are an excellent opportunity to create informative, eye-catching presentations, piggybacking on this nationwide campaign. The promotions promise to engage with consumers across the board, from professors of Parmigiano-Reggiano to disciples of Douro Valley wines. Once you've created your display, submit your photos by April 1st to enter the competition. The three runners up will win a weekend trip to London to visit the Real Food Festival at Earls Court in May, where the winner, who receives a 4-day trip to Parma, will be announced.