All hail convenience! The time-pressed nation is busy, busy, busy, fanning a growing trend for on-the- go food and drink and meal solutions. With premium quality a key part of what consumers are looking for, Speciality & Fine Food Fair 2017 is worth slowing down for.
The industry event at Olympia London will be showcasing thousands of new products, many of which have been created with convenience in mind, when the doors open from September 3-5. From grab boxes of authentic Turkish Delight, mini portions of all natural dressings, snack bars, healthier teas, mini pots of nut butters, gourmet ready meals, and breakfast smoothie bowls.
Adrian Beale, Founder of fine food distributors Buckley & Beale and Speciality & Fine Food Fair Ambassador said, “If looking for new products at the Fair, convenience foods should definitely be high up on the wish list. However, it’s important to appreciate that convenience covers a wider range than first appears, and isn’t just the grab and go sector. Consumers are also looking for complete meal solutions that are quick and easy to prepare, and they want them for breakfast, lunch, and dinner. Look for products that clearly communicate to customers how they help them in their busy lives; how easy they are to consume or prepare; and what boxes they tick for health, sustainability, honourable sourcing, all of which are important to the next generation of demanding consumers.”
Grab and then go
Vittoria Enterprises - stand 3010 - vittoriaenterprises.com
These premium plantain chips are made with sustainably farmed plantains from Ecuador. Hand peeled, slice, kettle fried, dried and the seasoned with natural herbs and spices. Imported by Vittoria Enterprises, Purely Plantain Chips are available in Wild Garlic, Naturally Salted and Nice And Spicy in 75g bags.
Stefania Pellegrino, MD at Vittoria Enterprises said, “There is a great appetite for ethnic foods and snackers are hungry to branch out beyond the traditional potato crisp and try something new.”
Easy Bean - stand 1710h - easybean.co.uk
Easy Bean are on a mission to produce natural, healthy and convenient foods that champion the bean. Easy Bean’s range of chickpea crispbread are handmade using nutty-tasting chickpea flour. Toasted seeds give the crispbreads an irresistible crunch. Available in five flavours, in 30g snack packs.
Christina Baskerville, Easy Bean Founder said, “Given the nutritional qualities of beans and pulses, they make the ideal key ingredient for a healthy snack.”
Truede - stand 1040 - truede.com
Truede have revolutionised and challenged the way people think about Turkish Delight. Truede’s new minis are a whole new ball game - premium Turkish Delight for snacking or sharing. Truede’s minis are small chunks of authentic, all natural treats - in a convenient grab and go box.
Zeynep Turudi, Founder of Truede said, “These grab & go boxes open up a completely new chapter for Truede; tapping into new markets and showing that Turkish Delight doesn’t just have to be for special occasions.”
Tigg’s - stand 3416 - tiggitup.co.uk
Tigg’s are launching new Tiny Tigg’s, convenient 25g ‘little bottles’ to simply tear and squeeze. Choose from five Perfect Match varieties, including new Smokin’ Tomato. No mess, no waste, just a fully recyclable and easy solution.
Jacob James, Director of Tigg’s said, “This is a completely new format for us, yet one that we felt was exactly right for the brand at a time when the demand for convenience is exploding.”
Soul Food Collective - stand 2905 - soulfoodcollective.co.uk
Soul Food are launching a new range of natural, organic snacks. To maintain the integrity and flavour of the fruit, berries are freeze dried and coated in organic Fairtrade Belgian chocolate, which offers natural health benefits. The range includes Roasted Soya Beans coated in dark chocolate. Available in 30g bags.
Gavin McLean, Founder of Soul Food said, “They are perfect for snacking due to the small and handy packet size; practical for popping in your bag to enjoy on the go yet equally delicious as a decadent after dinner snack, whilst relaxing with a glass of wine.”
Revolicious - stand 4212 - revolicious.com
This London start-up will be launching a trio of on-the- go chilled, smoothie bowls. Made from a creamy base of coconut blended with flax seeds, fresh fruit and vegetables, each bowl of goodness come with a handy enclosed spoon and a topper of coconut flakes, goji berries and pumpkin seeds. Vegan, dairy and gluten free.
Jessica Barac, Founder of Revolicious said, “Revolicious is on a mission to shake-up the food-to- go breakfast and snacking categories with the launch of their outrageously delicious smoothie bowls.”
Kara Bowen, Event Manager said, “We are a nation that is on-the- go and as a result, consumers are looking for food and drink that is convenient to fit in with their busy lives. That doesn’t mean however that nutrition and quality go out of the window. Products have to be healthy and premium quality too, as often they will replace meals. We are seeing lots of new launches at Speciality & Fine Food Fair that tap into this growing trend for grab and go; ideal for buyers and decision makers looking to increase their convenience offerings.”