GEARING UP FOR FATHER’S DAY FOOD SALES
Listed under: News
Published: Monday, June 15, 2009
Speciality food companies have been quick to piggy-back on the Father's Day hype this year
Using the commercial propaganda to their advantage, deli owners, independent retailers and niche cooking schools are capitalising on high street marketing campaigns, evident nationwide.
New products, ideas and initiatives are emerging in a bid to boost sales ahead of this Sunday's celebrations.
Adhering to the eating-in trend, speciality food hampers are suggested as the ideal surprise supper.
The Kitchen of Parsons Green, London, has created a Father’s Day Food Hamper, containing a medley of cheese, pickles, charcuterie and wine.
With a cleverly branded, 'real man's food' sales slogan, the gift is designed to appeal and entertain families. The children are invited to choose the selection.
The company is also promoting its cookery master classes, targeting fathers who like the idea of creating a little culinary flair of their own.
Pushing the food-lover focus further north, a butchers in Edinburgh is looking to entice customers on Friday and Saturday this week (19th and 20th June) with a promotional offer.
Crombies of Edinburgh are giving away a complimentary bottle of beer to accompany every purchase of their Gunn Oak Aged Beer-flavoured sausages.
“Beer and sausages have long been recognised as a natural pairing," says Dougal Sharp, Innis & Gunn’s managing director and owner.
"The carbonation of beer and its hoppy bitterness help to cleanse the palate and cut through the sausage’s enticing, yet slightly wicked, fattiness,” he adds.
With a clear target audience, many businesses are expected to join in the competition, seizing the opportunity to increase sales this week.
New products, ideas and initiatives are emerging in a bid to boost sales ahead of this Sunday's celebrations.
Adhering to the eating-in trend, speciality food hampers are suggested as the ideal surprise supper.
The Kitchen of Parsons Green, London, has created a Father’s Day Food Hamper, containing a medley of cheese, pickles, charcuterie and wine.
With a cleverly branded, 'real man's food' sales slogan, the gift is designed to appeal and entertain families. The children are invited to choose the selection.
The company is also promoting its cookery master classes, targeting fathers who like the idea of creating a little culinary flair of their own.
Pushing the food-lover focus further north, a butchers in Edinburgh is looking to entice customers on Friday and Saturday this week (19th and 20th June) with a promotional offer.
Crombies of Edinburgh are giving away a complimentary bottle of beer to accompany every purchase of their Gunn Oak Aged Beer-flavoured sausages.
“Beer and sausages have long been recognised as a natural pairing," says Dougal Sharp, Innis & Gunn’s managing director and owner.
"The carbonation of beer and its hoppy bitterness help to cleanse the palate and cut through the sausage’s enticing, yet slightly wicked, fattiness,” he adds.
With a clear target audience, many businesses are expected to join in the competition, seizing the opportunity to increase sales this week.
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