Town Crier with
Justin Tunstall
Retail consultant, shares with us his cheese selling experience
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“Homing in on the range”
01 June 2018 Town CrierI spent a happy morning proofreading the entries for this year’s British Cheese awards -
“How to: tell the story”
20 April 2018 Town CrierTry going into the average supermarket and asking about the cheese on offer. After an awkward silence at the outrage of unbidden interaction, the assistant might start to read whatever information is on the packaging -
“It was the best of times, it was the worst of times”
03 November 2017 Town CrierLiterary lovers will know this is the opening lines of The Tale of Two Cities, from that Charles Dickens classic, set in revolutionary times -
“Diminishing returns”
03 November 2017 Town CrierThere’s an adage that it’s easier to sell to an existing customer than to convert a new one. It is in our best interests that we ensure that once a prospect becomes ours, they stay ours – through thick and thin -
“Shrink to fit”
29 September 2017 Town CrierRecently I was captivated by the story of 11 blocks and truckles of cheese that had been stolen in a heist at a cheese show. What was to be the fate of the prize-winning cheeses? Served at an unscrupulous gangster’s party,... -
“A cut above?”
25 August 2017 Town CrierAlthough I recognise that it enables advances in productivity, I loathe the thought of time and motion inspectors using a stopwatch for each and every process in the workplace -
“Enlisting with the Territorials”
07 July 2017 Town CrierWhen I opened my shop, my first cheese order from the wholesalers included solid examples of those Territorials that originally hailed from outside our immediate area – Martell’s Double Gloucester, Mrs A’s, Mrs K’s, Sparkenhoe and Special Reserve Wensleydale. Sizeable rounds of... -
“The vinyl is final and the curd is the word”
22 May 2017 Town CrierLast weekend I was at a conference in a faraway city; one that I hadn’t visited in over 20 years. With some time off on Saturday afternoon, I decided to explore. I’d ‘done’ the famous sights on previous visits, so I... -
“Avoiding the ‘b’ word”
14 April 2017 Town CrierAs a teenager in the early 1970s, prior to my first ‘dinner party’, parental advice didn’t just cover which cutlery to use. I was also briefed to avoid discussion of politics, religion or money. Perhaps that’s why I became a music, and... -
“Cobweb corner”
09 March 2017 Town CrierThere’s usually a little bit of a shop that makes the owner wince – not for reasons of cleanliness, I trust, but because the offering has become stale. It shouldn’t mean your cheese stocks, as common-sense and statutory food hygiene must take...
