CafeBuyer-2020

I f there are two trends you’d bet on for autumn they’re surely health and indulgence: the former to help consumers feel ready for flu season, the latter to comfort them as they move through it. Both these requirements are catered for rather beautifully by Wholey Moly, a cookie brand created by husband and wife teamMeenesh and Parul Mistry to bring natural ingredients to the day. Ideal for food-to-go or your in-store foodservice offer, the wholesome cookies deliver a generous portion of indulgence but with no more than five grams of sugar. “That’s anything between 15 WHOLEY MOLY specialityfoodmagazine.com 50% and 70% less than other healthy bars,” says Meenesh. “It’s a healthy indulgence: we get our flavour from premium ingredients such as cacao butter, hemp and cashews.” In fact, the hand-made batches of these grown-up cookies are mixed entirely fromwholefood ingredients, with no glucose syrup or hydrogenated fats to be seen. The Cacao & Orange cookie is made from just nine ingredients, balancing rich, dark cacao nibs with a natural orange oil, creamy oats and hunks of almond and hazelnut. Cacao & Hazelnut gives the classic Ferrero Rocher a run for its money with a little molasses and agave Awholesome handmade biscuit your customers can feel great about? Wholey Moly has all the answers TAKINGTHE BISCUIT We’ve been getting a lot of traction with foodservice because our cookies are so perfect perched with a cup of coffee or tea nectar replacing the lashings of refined sugar you’d expect. The third recipe in the range, an Almond, Hemp & Chia cookie, packs an impressive seven grams of protein too, making it the ideal nourishing treat for those who are watching their macros. These gluten-free, vegan treats are visually identifiable as a handmade snack, bursting with wholesome ingredients. “We’ve been getting a lot of traction with foodservice because they’re so perfect perched with a cup of coffee or tea,” says Meenesh. “They’re nearly 40g each, so are a solid eat. An indulgent-feeling snack without actually being unhealthy. We purposely wanted the texture of the bake to show the ingredients so you can really see what you’re getting.” With no hidden nasties or refined fats or sugars, Wholey Moly’s cookies could just be the self-care treat your customers are looking for”