SF-Confectionery-2020

22 FLOWER & WHITE @specialityfood W hen it comes to pushing boundaries, the award- winning team behind Flower & White is blazing a rainbow trail. It’s 11 years since founders Brian and Leanne Crowther turned and baking additions in remarkable culinary flavours to please the most jaded of culinary adventurers. The premises have changed too, and today Flower & White makes more than one millionmeringues a day in its state-of-the-art facility. As 2021 dawns the company will be embarking on an exciting rebrand, freshening its look to delight meringue lovers everywhere, and share the excitement of the innovative products available. “As we continue to innovate and move into new categories, an exciting rebrand opportunity was inevitable,” says Leanne. “Launching in January 2021 is really putting a spring in our step here at Flower and White; the lovely and brilliant team are so excited and remain testament to our continued success.” After all, Flower & White isn’t any old meringue maker: its founders are on a mission to challenge preconceptions of this traditional dessert, bringing it to the on-the-go- snack category. “It was important for us to embrace our customers’ feedback of their experience of joy and delight when indulging on our blissful sweet snacking confections,” says Leanne. “This has given us the opportunity to strip everything back and really hone in their Shropshire garden shed into a confectionery workshop. In that time the range has blossomed from pillowy giant meringues and cute- as-a-buttonmeringue drops into a whole spectrum of snack options on our key strengths of low-calorie and now reduced-sugar snacking, and to highlight our brand values of treading lightly and brightly.” Low-calorie, gluten-free and suitable for vegetarians, Flower & White’s range allows customers to enjoy meringues as part of their everyday lives, rather than waiting for a big occasion to indulge. The brand is always innovating to create low-calorie snacks that celebrate life’s simple pleasures; from January the rebranded products will bring vibrancy, colour, fun and (above all) a delicious eating experience to your customers. Customers experience joy and delight when indulging on our blissful sweet snacking confections.” An exciting rebrand for Shropshire’s on-the-go-meringue makers proves that true joy comes with amelt in your mouth centre SWEETNESS AND LIGHT