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S tarting from humble beginnings back in 2016, Veloforte was born from a need to find energy products free from synthetics to fuel co-founder Marc Giusti’s endurance cycling. Teaming up with baker and cardio respiratory specialist wife Lara and third co-founder Steve Marson, the business, brand and product lines have now grown into one of the UK’s most exciting nutrition brands. Their multiple Great Taste Award winning range includes seven delicious flavours that offer a variety of energy building ingredients. Hand-made in their BRC AA-rated artisan bakery they are naturally gluten-free, dairy-free, preservative and additive-free and VELOFORTE specialityfoodmagazine.com and delicious products are fit for purpose and body for the perfect real food to fuel active lifestyles. For decades heavily engineered nutrition has dominated the shelves, but these days consumers are looking to retailers to curate the finest products using natural ingredients to help move health and wellness forward. Co- founder and head chef Lara says, “Independent retail has proven to be a superb source for quality products with provenance and flavour. They are now looked upon by customers to help introduce and advise on what’s best, and offering them the finest quality products to energise their healthy lifestyle and well-being sits right at the heart have options suitable for vegans and vegetarians. The brand harnesses nature’s finest ingredients to produce all-natural nutrition. The kitchen- crafted, 100% natural, powerful Veloforte harnesses natural ingredients for energy products that fuel active lifestyles THE POWEROF NATURE VELOFORTE’S FOUNDATIONS AREBASEDONAN ANCIENT ITALIAN FORTIFIER: ADELICIOUS BLENDOF FRUITS, NUTS ANDSPICESUSEDTO CREATEASPECIALITYOF SIENA INTUSCANYCALLED PANFORTE. DID U KNOW 11 of what great food retail is all about these days.” Looking to the future “We’re soon to launch a delicious new all-natural Vegan bar unlike anything currently in the market. It has 10g of plant-based protein, a soft chewy texture and is perfect to re-energise you and keep you feeling fuller for longer,” continues Lara. “It’s been a crazy year for everyone so far, but we’re well set for growth and excited to introduce our award-winning range to new retail partners .”