SF-SnackBuyer-20

15 specialityfoodmagazine.com A - Z YORKSHIRE POPCORN LUXURY TOFFEE Traditional air-popped corn encased in a delicious crisp luxury toffee. yorkshirecrisps.co.uk FIDDLER’S SEA SALT AND LANCASHIRE VINEGAR Made using salt and Lancashire family firm’s strong, hearty vinegar – Ellsey’s Malt. fiddlerslancashirecrisps.co.uk TRADITIONAL Classic snacking options are not going anywhere, in fact recent figures published in The Grocer’s Crisps, Nuts & Bagged Snacks Category Report 2020 showed that sales of traditional snacks rose sharply during March lockdown – for example, year-on-year crisp sales increased by 21% (source: Kantar 4 w/e 22 March 2020). Keep a good selection of staples such as salted crisps, quality snack bars and simple but tasty popcorn flavours to ensure something for every customer. Highlight local producers and ingredients to help support the community, too. FAIRFIELDS FARM BACON & TOMATO CRISPS Subtle bacon flavour with sweet and tangy tomato, flavoursome and vegan- friendly. fairfieldsfarmcrisps.co.uk GATO & CO COOKIES ‘N’ CREAM These handmade vegan cookie snacks come in four different flavours, all of which are also free from gluten, dairy and palm oil. gatoandco.com ABAKUS FOODS SEAWEED CRISPS Made of seaweed coated with a thin layer of crunchy tapioca. Available in three flavours: Cheese, Lightly Salted and Salt & Vinegar. abakusfoods.com NOISY SNACKS NOISY NUTS PICKLED ONION POUCH Noisy Snacks has a range of nut and pea pouches in a variety of different punchy flavours, all vegan and gluten-free. noisysnacks.com VEGAN The vegan snacking sector continues to expand, with producers bringing out new and exciting innovations on a regular basis, from bars to biscuits to savoury offerings. Keep shoppers engaged with a good variety of snacks that feature natural and quality ingredients. T U UPSELLING Ensuring that customers come away satisfied with their purchases is key. While it’s important that they get what they came in for, upselling is a useful tool to add other items of value to their basket or to encourage them to scale up. For example, in a café why not try offering the chance to size up on a coffee or create a deal with a drink and snack combination? Take the time to get staff in- store and at the till trained up in all upselling opportunities available and make sure they are offered out to customers whenever possible. V