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Get your free copyYour live event could be anything from a school visit to a talk by Michel Roux Senior. Think carefully what you want to achieve – it should do some or all of the following:
● increase awareness of your products
● increase footfall and sales
● gather feedback on what you offer
● test new products and services
● increase the size of your mailing list
● expose regular customers to sides of your operation they may not know about or use, such as your cookery school, weddings service, wine bar or café
● convert first-time or occasional visitors into loyal, regular customers