17 September 2016, 10:16 AM
  • Hosting a live event is a great way to get the attention of clients and prospects, says Sally-Jayne Wright. It gives you ‘face time’ with potential customers and allows them to experience the look, feel and personality of your brand
7 Advantages to Hosting a Live Event

Your live event could be anything from a school visit to a talk by Michel Roux Senior. Think carefully what you want to achieve – it should do some or all of the following:

● increase awareness of your products

● increase footfall and sales

● gather feedback on what you offer

● test new products and services

● increase the size of your mailing list

● expose regular customers to sides of your operation they may not know about or use, such as your cookery school, weddings service, wine bar or café

● convert first-time or occasional visitors into loyal, regular customers

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