29 August 2019, 09:15 AM
  • Five Reasons to register for Speciality & Fine Food Fair:
An Unmissable Day of Discovery

The countdown is on for this year’s special 20th anniversary edition of Speciality & Fine Food Fair. As the leading showcase for the industry’s artisan producers, 2019 promises unmissable highlights - making it an essential diary date.

1) Find your next best sellers
At the heart of the Fair is an impressive line-up of 700 exhibitors. Welcoming more International pavilions including, for the first time, Belgium (Flanders and Wollonia), Mexico in partnership with MexGrocer and Gvengnam Trading as well as South Korea. Discover the freshest start-ups from the vibrant Discovery Zone which showcases businesses under 3 years old and explore the hugely successful Drinks Cabinet. These features showcase exciting new products are the life blood of the industry.

In the know: Steve Walpole, Chef Consultant; “You find little gems that are on the start of their journey and have something new to offer which is increasingly difficult these days.”

2) Discover the latest trends
Identifying and responding to emerging trends can have a significant impact on your business. The Fair provides the perfect environment to seek out the next generation of innovators. It’s also an opportunity to consider how developments in the industry will translate into the mainstream and decide whether they’ll be relevant to your customers.

Products that are classified as either free from, organic or health related, combine to make up the biggest single group on the SFFF website with 68 exhibitors representing 9.7% overall. Companies offering vegan and vegetarian alternatives make up 7%. Within the Discovery Zone, which showcases start up brands under three years old, the percentages are even higher. With free from, organic and health products accounting for 22% of exhibitors and plant-based alternatives making up 16%.

In the know: Selfridges buyer and SFFF Ambassador, Adrian Boswell predicts; “Key drivers remain sustainability, plant based, ethically sourced, protein and gifting.”

3) Professional development
We operate in a rapidly evolving industry; keep abreast of the latest advances by attending Speciality & Fine Food Fair’s packed programme of panel discussions and presentations from leading experts on the Food for Thought Stage.  The ever-popular cookery demonstration stage Savour the Flavour returns to reveal how new ingredients can create the WOW-factor in the kitchen, including how this is translated by consumers at home.

4) Build meaningful relationships
With over 10,000 visitors not to mention producers, exhibitors, speakers and VIPs, the Fair is a brilliant environment to reach out and make connections with existing or potential new partners and customers. Share your details when registering to find and interact with like-minded brands during the show.

In the know: Author, campaigner and Cotswold Fayre CEO, Paul Hargreaves says; “Probably for me, having exhibited for all 20 years of the show, my favourite element is catching up with others in the industry every year.”

Also meet newly launched plant-based company, Brook Vegan Foods who have announced its new brand ambassador, TV presenter Jasmine Harman. Meet Jasmine on Sunday 1st September to find out what’s made her get behind the brand and promote plant-based living.

5) Happy Hour!
No birthday is a complete without a celebration. The Fair commemorates two decades of exceptional fine food & drink. Situated on the ground floor, the 20th Anniversary stand will include a large interactive picture wall for posting Polaroids with your peers! You’ll also be invited to suggest who you think is set to be the best big innovator under your picture. As the Fair goes on, the wall will forecast the shape of the market to come, as suggest by industry leaders.

Then raise a glass during last hour of the Fair.
Sunday 1 September: 4.00 - 5.00pm
Monday 2 September: 3.30 - 4.30pm
Tuesday 3 September: 3.30 - 4.30pm

Sample some of the delicious drinks and canapés from Luscome Drinks, Best of Hungary Wines, Sulzbacher, Delicioso and Brasserie Du Bocq.

Join the fun at the Fair - Registration is now open:
For further details please visit: http://www.specialityandfinefoodfairs.co.uk/register-now
Follow Speciality & Fine Food Fair: Instagram, Twitter, Facebook, LinkedIn #SFFF19
Where: Olympia London, Hammersmith Road, Kensington, London, W14 8UX
When: Sunday 1st September 2019 10:00 - 17:30
Monday 2nd September 2019 9:30 - 17:00
Tuesday 3rd September 2019 9:30 - 17:00