Farm Shop & Deli Awards 2024 Retailer of the Year announced

03 May 2024, 10:00 AM
  • Bakery in Cumbria scoops two awards at the ceremony in Birmingham
Farm Shop & Deli Awards 2024 Retailer of the Year announced

Lovingly Artisan Bakery in Kendal, Cumbria, has beaten competition from across the UK and Northern Ireland to be named Retailer of the Year at the 2024 Farm Shop & Deli Retailer Awards, in partnership with The Grocer and championed by Fieldfare.

Following a comprehensive judging process, the acclaimed bakery also scooped Baker of the Year and the gong for North England regional winner at the awards ceremony on Monday 29th April at the annual Farm Shop & Deli Show, NEC Birmingham. The awards saw 11 category winners, seven regional winners, Newcomer of the Year and Retailer of the Year revealed to an audience comprising fellow finalists as well as show visitors and exhibitors, all there to cheer on the proceedings.

The judges praised Lovingly Artisan Bakery highly, with comments including:

“Innovative business methods, knowledgeable and passionate staff, fantastic turnover. Strong brand identity on website, fabulous subscription boxes online and high following on Instagram. Love the bread truck concept. Great entry!”

“This excellent bakery has innovation with its new wood chip oven which has increased turnover and, because of this, they have a good carbon footprint. I like their bread van. Mobile shop idea going to Farmers Markets. Lovely to see crusty loaves of bread on display in their shop.”

Also worthy of praise is The Cheesy Living Co. from Leeds in the North England region, who scooped the 2024 Newcomer of the Year award. Across some categories this year, contention for the award was so close that judges decided to award Highly Commended to some finalists.

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