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Get your free copy29 September 2015, 14:29 PM
- Matt Kelly and Steve Cooper of Pistachio & Pickle share their seasonal advice
- Focus on a few select, unique products. Hand-sell ‘til your hands bleed – product knowledge is one of the key advantages that we have over the multiple retailers
- Avoid costly, gimmicky products – customers are predictably conservative at Christmas
- Embrace the traditional – because for most customers that’s what Christmas is all about
- Make sure that you get long sell-by-dates on your Panettone, because you can shift them at Easter the following year
- Have a gathering/party/shopping night to profile your seasonal products for your customers – this reminds customers that you are thinking about their Christmas requirements and generates good-will
