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Get your free copy24 October 2016, 09:13 AM
- Discount supermarket Aldi has announced a range of British cheeses from artisan producers will now be stocked in its stores across the UK, with prices starting from 99p
The range consists of 12 varieties of regional and hand-crafted premium cheeses sourced from established creameries, including Appleby’s Double Gloucester, Regional Swaledale and Trevarrian Cornish Brie.
Tony Baines, joint managing director of corporate buying at Aldi said, “We are committed to supporting British farms and offering exceptional quality products at unbeatable prices. Our extended range of artisan cheeses continues this promise by making some of the finest cheeses from a selection of the UK’s best producers available to our customers.”
To coincide with the launch, Aldi commissioned a survey that revealed that almost one third of shoppers have changed their shopping habits and are purchasing more premium foods than they were 12 months ago. Research also uncovered that 45% of Britons now buy soft cheeses such as Camembert and goat’s cheese at least once a month, with this shift in consumer’s preferences prompting the multiple retailer to expand its range of premium cheeses.
