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Get your free copy27 September 2016, 07:32 AM
- The frozen, premium food company is relaunching its ready meals range with newly designed packaging
The fresh design is intended to communicate field fare’s premium positioning, with the sleeve offering clear colour differentiation for each specific product type, making it easier for consumers to browse the range.
The fresh look will complement the brand’s recent transformation of their branded in-store freezers to boost a noticeable shop floor presence.
Karen Deans, managing director said, “We rebranded our field fare freezers earlier this year and are pleased to have now completed the new look. Our objective was to communicate the premium nature of our ready meals and enhance field fare’s branding in the newly designed packaging. We’re delighted with the outcome and are confident the new look will see an increase in sales.”
