Paxton & Whitfield: 7 Cheese Display Pet Peeves

Jeremy Bowen, trade and corporate sales manager at Paxton & Whitfield, lists the display details to avoid

● A cheese counter that has no logic to how the cheeses have been laid out

● Too many cheeses on display or in the range. When working with our wholesale customers we always advise that it is better to have a smaller range of excellent artisan cheeses than a wide selection. It is visually more appealing and much better for keeping an eye on stock rotation and wastage

● Too many cut and pre-wrapped pieces of cheese on the counter – they’ve been pre-cut in anticipation of sales when they should be cut fresh to order

● Bad-looking cheeses on display. Whether they look old, discoloured or too mouldy, when I see this it always makes me wonder how the cheese is being looked after behind the scenes

● Cheese and samples that have been put out on display without any pricing or information

● Small bits of cheese that are the end of larger pieces out on display for sale. When I see this I always feel it is a sign that a cheesemonger isn’t skilled in how they cut cheese from larger pieces and in managing their stock

● I don’t like it when there is only just cheese being sampled. To help with cross-selling, I always recommend that wholesale customers add in a chutney and a biscuit when sampling so that they can promote more of the product they are selling and also give customers more options

Image courtesy of WBC

Download SF on your device now! Available at Amazon Get it on Google play Download on the App Store


Source your
suppliers on our nationwide database

Find on map:


Want more from Speciality Food?

Subscribe to
our weekly
newsletter today!

Sign up here

The Sweet Spot

The Sweet Spot

The Sweet Potato Spirit Company's distinctive drinks are currently going down a storm. And with…

» read full article
Follow us @specialityfood

Copyright © 2018 Aceville Publications LtdAceville Publications Ltd is a company registered in England and Wales with the registration number 04109672.
Registered Office Address: 82c East Hill, Colchester, Essex, CO1 2QW