SF-Confectionery-2020

T he success of Jelly Belly Candy Company is the result of quality and commitment to producing delicious and authentic confectionery. With a family heritage of candy making going back to the 19th century, the Jelly Belly brand stands for excellence, innovation, and variety. In the 1960s, it revolutionised the jelly bean by creating a bean with flavour in both the shell and the candy centre.  Great care goes into the creation of each individual bean, of which there are 100-plus flavours! Every element of the manufacturing process is designed to enhance the flavour and texture of the jelly beans. In between each stage there is a resting period to allow the flavours to develop; it can take up to 14 days from start to finish! And Christmas Day wouldn’t be complete without BeanBoozled! 7 JELLY BELLY specialityfoodmagazine.com This fabulous family entertainment is now joined by BeanBoozled Flaming Five, a new line of progressively hotter Jelly Belly jelly bean flavours that challenges spicy food lovers to see how hot they can handle. BeanBoozled Flaming Five lets brave fans explore the world of spicy hot with five true-to-life flavours: sriracha, jalapeño, cayenne, habanero and Carolina Reaper. Each flavour is appropriately hot for its placement in this progressively spicy line up, frommild sriracha leaving tasters with a light burn similar to the sauce to Carolina Reaper packing a major punch. “The Jelly Belly way is to wow you with flavours,” says Irena Miles, director of research and development and quality assurance for Jelly Belly Candy Company. “As for Flaming Five, we knew it wouldn’t be enough to just knock your socks off with the heat; the candy also has to taste like the Jelly Belly Candy Company has plenty to share in its quest for new flavours. Which will your customers love best? Do not forget the iconic Jelly Belly bean machine and new Factory Bean Dispenser. Fill them up with your favourite Jelly Belly jelly bean mix and enjoy the fun as the candy dispenses out. These make sensational presents and always stand out as a top ten choice at Christmas. GREAT GIFTING OPTIONS actual pepper or sauce. Our goal was to capture the right flavour notes while simultaneously building an appropriate level of heat.” New flavours, bold colours and fun licensed products are driving Jelly Belly jelly beans’ growing popularity in the UK as an everyday item. This is the perfect launch pad for Halloween and Christmas when sales grow. There are many Jelly Belly SKUs to suit individual tastes and retailer’s requirements. A product that consistently sells out is the company’s popular advent calendar, filled with the familiar, much loved Jelly Belly jelly bean flavours. A window reveals a fun Jelly Belly treat each day leading up to Christmas eve, including a special assortment on the 24th. Our other gift boxes come in 10, 20 and 50 flavours and are now joined by an exciting, half kilo, 20fl clear acrylic version. The luxurious gold tie-top gift bags are ideal for sharing, as are the wide range of SPILLING THE BEANS New flavours, bold colours and fun licensed products are driving Jelly Belly jelly beans’ growing popularity in the UK as an everyday item boxed items which are also available in a variety of flavour combinations. Look out for the popular impulse purchases – single flavour novelties, small gift items, and the Jelly Belly tins. They all make terrific stocking fillers.  Don’t forget to add the Jelly Belly range to your seasonal offerings. In preparation for the Christmas season independents are well advised to place their orders early.